Jose Cuervo – CuervoGames
The CuervoGames was a traveling event (with surprise musical guests) played in front of thousands of spectators and streamed live to hundreds of thousands more online who could interact with the competition.
Social Media Auditions – Contestants auditioned on facebook. Winners battled it out in five legendary events for a chance to compete in the finale in Vegas.
Live Broadcasts – Each event was live streamed on JustinTV to an online audience who root for their favorite team and even help them win bonus points. What better way to learn the tequila making traditions of the Cuervo family then to have them beaten into you during a live streaming broadcast?
Some shots of the games.