The Cuervo Games
A traveling “Wipeout” style game show (with surprise musical guests) played in front of thousands of spectators and streamed live to hundreds of thousands more online who could interact with the competition. Each challenge was based on one of the tequila making traditions of the Cuervo family.
Social Media Auditions
Contestants auditioned on facebook. Winners battled it out in five legendary events for a chance to compete in the finale in Vegas.
Interactive Live Broadcasts
Each event was live streamed on JustinTV to an online audience who root for their favorite team and even help them win bonus points.
Some shots of the games.