Volkswagen – Routan Launch
Society tells us minivans are for parents. So what happens when you introduce a slick, new, German-tuned minivan with European styling? Will people start having babies just to get one? Brooke Shields, mother/actress/humanitarian, wasn’t about to wait around to find out.
Babymaker3000 – For those people contemplating having a baby just to get a Routan, we introduced the BabyMaker3000. These virtual babies would curtail the urge to procreate in real life. During the campaign, more virtual babies were being created each day than were being born. Nearly two million and counting.
Volkswagen GTI - Print
Survival of the fastest.