Tim Eger Art Direction Portfolio
Domino’s new pizza boxes show off the wisdom they’ve amassed during the journey to perfect a new pizza recipe. It started with eight original proverb boxes from Domino’s that drove people to PizzaProverbs.com. There, nearly 8,000 customer proverbs were submitted and voted on by fellow fans. From these, Domino’s then chose eight more sage maxims to be immortalized in corrugated cardboard and delivered to millions of homes across the country.